Introduction
In the realm of fashion, traditional Indian wear has gained significant global popularity, with the United States being one of the leading markets. The allure of vibrant colors, intricate designs, and rich cultural heritage has drawn many Americans to explore and embrace Indian fashion. This guide will delve into the world of Indian wear online in the USA, providing insights into the market, popular styles, top brands, and how to shop for Indian clothing online.
The Rise of Indian Fashion in the USA
The increasing interest in Indian fashion in the USA can be attributed to several factors. Firstly, the growing Indian-American population has significantly influenced the fashion scene. Secondly, the global influence of Bollywood and Indian cinema has exposed Western audiences to the beauty and elegance of Indian clothing. Lastly, the rise of e-commerce has made it easier for Americans to access and purchase Indian wear online.
Popular Styles of Indian Wear
Indian wear encompasses a wide range of styles, each with its unique characteristics and cultural significance. Some of the most popular styles include:
Sarees
Sarees are a quintessential part of Indian fashion, known for their elegance and versatility. They are typically made of silk, cotton, or chiffon and feature intricate embroidery, prints, and borders. Popular types of sarees include:
– Kanjeevaram Sarees: Originating from Tamil Nadu, these sarees are known for their rich gold and silver zari work.
– Banarasi Sarees: These sarees from Banaras (Varanasi) are famous for their intricate brocade and silk work.
– Gujarati Sarees: Known for their vibrant colors and embroidery, Gujarati sarees are a popular choice among Indian women.
Salwar Kameez
The Salwar Kameez is a traditional Indian outfit consisting of a tunic (kameez), trousers (salwar), and a scarf (dupatta). This style is popular among both women and men and comes in various fabrics and designs.
Lehenga Choli
The Lehenga Choli is a three-piece outfit consisting of a long skirt (lehenga), a blouse (choli), and a dupatta. This style is often worn during weddings and festivals and is known for its vibrant colors and intricate embroidery.
Sherwani
The Sherwani is a long coat-like garment worn by men. It is typically made of rich fabrics like silk or brocade and features intricate embroidery and buttons. Sherwanis are popular for formal occasions and weddings.
Kurta Pyjama
The Kurta Pyjama is a comfortable and casual outfit consisting of a long shirt (kurta) and loose-fitting trousers (pyjama). This style is popular among both men and women and comes in various fabrics and designs.
Top Indian Brands for Online Shopping
The USA has seen the rise of several Indian brands that offer high-quality Indian wear online. Some of the top brands include:
Anokhi
Anokhi is a popular Indian brand known for its unique and contemporary designs. The brand offers a wide range of sarees, salwar kameez, and kurta pyjamas, all made from high-quality fabrics.
FabIndia
FabIndia is one of the largest Indian fashion retailers, offering a wide range of traditional and contemporary Indian wear. The brand is known for its vibrant colors, intricate designs, and high-quality fabrics.
Madura Fashion
Madura Fashion is a high-end Indian fashion brand that offers a range of elegant and sophisticated Indian wear. The brand is known for its exquisite embroidery, rich fabrics, and timeless designs.
Biba
Biba is a popular Indian fashion brand known for its vibrant colors, bold prints, and trendy designs. The brand offers a range of sarees, salwar kameez, and lehenga cholis, all made from high-quality fabrics.
Sabyasachi
Sabyasachi is a renowned Indian fashion designer known for his unique and luxurious designs. The brand offers a range of bridal wear, including lehenga cholis, sarees, and sherwanis, all made from high-quality fabrics.
How to Shop for Indian Wear Online
Shopping for Indian wear online can be a convenient and exciting experience. Here are some tips to help you navigate the process:
Research and Plan
Before you start shopping, research different styles, fabrics, and designs to get an idea of what you like. Make a list of the items you want to purchase and set a budget.
Choose a Reputable Brand
When shopping online, it is essential to choose a reputable brand. Look for brands with positive reviews, a good reputation, and a history of quality products.
Check Fabric and Quality
Pay close attention to the fabric and quality of the clothing. Look for descriptions that mention the type of fabric, its weight, and any special features like embroidery or prints.
Read Reviews and Ratings
Before making a purchase, read customer reviews and ratings. This will give you an idea of the product’s quality, fit, and customer service.
Check Return and Exchange Policies
Ensure that the brand offers a return or exchange policy in case you are not satisfied with your purchase. This will give you peace of mind and protect your investment.
Consider Shipping and Delivery
Check the shipping and delivery options offered by the brand. Some brands may offer free shipping, while others may have additional fees. Also, consider the delivery time and ensure it meets your needs.
Care and Maintenance of Indian Wear
Proper care and maintenance are essential to keep your Indian wear looking its best. Here are some tips for caring for your Indian clothing:
Hand Wash or Dry Clean
Most Indian wear is delicate and should be hand-washed or dry-cleaned. Avoid washing in the washing machine, as this can damage the fabric and embroidery.
Use Mild Detergent
When hand-washing, use a mild detergent and avoid harsh chemicals that can damage the fabric.
Avoid Bleach
Bleach can damage the fabric and cause discoloration. Avoid using bleach to clean your Indian wear.
Iron on Low Heat
Ironing is essential to remove wrinkles and keep your clothing looking crisp. Use low heat and a pressing cloth to protect the fabric.
Store Properly
Store your Indian wear in a cool, dry place away from direct sunlight. Avoid folding or crumpling the fabric, as this can cause creases and damage the embroidery.
Conclusion
The world of Indian wear online in the USA is vast and exciting, offering a wide range of styles, fabrics, and designs. Whether you are looking for traditional sarees, modern salwar kameez, or elegant lehenga cholis, there is something for everyone. By understanding the popular styles, top brands, and shopping tips, you can make informed decisions and find the perfect Indian wear for your wardrobe. So, go ahead and explore the vibrant world of Indian fashion online and embrace the beauty and elegance of traditional Indian wear.