Indian fashion has gained significant popularity worldwide, and the USA is no exception. The vibrant colors, intricate designs, and rich cultural heritage of Indian clothing have captivated fashion enthusiasts across the globe. This guide will delve into the world of Indian fashion online in the USA, exploring its history, popular styles, leading brands, and how to shop for Indian clothing online.
The Evolution of Indian Fashion in the USA
The journey of Indian fashion in the USA began with the immigration of Indian communities in the late 19th and early 20th centuries. Initially, Indian clothing was primarily worn by the immigrant community for cultural and religious purposes. However, as the Indian diaspora grew and integrated into American society, Indian fashion began to gain traction among non-Indian Americans as well.
The 1960s and 1970s saw a significant increase in interest in Indian fashion, fueled by the counterculture movement and the influence of celebrities like The Beatles, who were known to wear Indian clothing. This period marked the beginning of Indian fashion’s integration into mainstream American fashion.
Popular Indian Fashion Styles
Traditional Indian Clothing
Traditional Indian clothing is characterized by its vibrant colors, intricate embroidery, and rich cultural symbolism. Some of the most popular traditional Indian clothing styles include:
– Sarees: A traditional Indian garment worn by women, consisting of a length of cloth, typically four to nine yards long, that is draped elegantly around the body.
– Salwar Kameez: A traditional outfit consisting of a tunic (kameez) and trousers (salwar), often worn by women.
– Sherwani: A long coat-like garment worn by men, often adorned with intricate embroidery and embellishments.
– Lehenga: A long skirt worn by women, often paired with a choli (top) and dupatta (scarf).
Modern Indian Fashion
Modern Indian fashion blends traditional elements with contemporary designs and materials. Some popular modern Indian fashion styles include:
– Anarkali Suits: A modern take on the traditional salwar kameez, featuring a long, flowing tunic with a fitted waist and wide, bell-shaped sleeves.
– Kurti and Trousers: A modern outfit consisting of a kurti (a short, fitted top) and trousers, often worn by women.
– Jumpsuits: A modern interpretation of traditional Indian clothing, featuring a one-piece garment with a fitted top and wide-legged trousers.
– Maxi Dresses: Long, flowing dresses inspired by traditional Indian clothing, often featuring vibrant colors and intricate embroidery.
Leading Indian Fashion Brands in the USA
Several Indian fashion brands have gained significant popularity in the USA, offering a wide range of traditional and modern Indian clothing. Some of the leading Indian fashion brands in the USA include:
Anokhi
Anokhi is a popular Indian fashion brand that specializes in traditional and modern Indian clothing for women. The brand is known for its vibrant colors, intricate embroidery, and high-quality materials. Anokhi offers a wide range of products, including sarees, salwar kameez, lehengas, and kurti and trousers sets.
Biba
Biba is another leading Indian fashion brand that has gained significant popularity in the USA. The brand is known for its modern interpretation of traditional Indian clothing, featuring vibrant colors, bold prints, and contemporary designs. Biba offers a wide range of products, including anarkali suits, kurti and trousers sets, and jumpsuits.
Sabyasachi
Sabyasachi is a renowned Indian fashion designer who has gained international recognition for his unique and innovative designs. The brand offers a range of high-end Indian clothing, including sarees, lehengas, and bridal wear. Sabyasachi’s designs are known for their intricate embroidery, rich fabrics, and bold color palettes.
Tarun Tahiliani
Tarun Tahiliani is a leading Indian fashion designer who has gained international acclaim for his unique and innovative designs. The brand offers a range of high-end Indian clothing, including sarees, lehengas, and bridal wear. Tarun Tahiliani’s designs are known for their intricate embroidery, rich fabrics, and bold color palettes.
Shopping for Indian Fashion Online in the USA
With the rise of e-commerce, shopping for Indian fashion online has become increasingly popular in the USA. Several online platforms offer a wide range of Indian clothing, making it easy for consumers to find and purchase traditional and modern Indian clothing from the comfort of their homes. Some popular online platforms for shopping Indian fashion in the USA include:
Amazon
Amazon is one of the largest online retailers in the USA, offering a wide range of Indian clothing from various brands. The platform features a user-friendly interface, allowing customers to search for products by category, brand, and price. Amazon also offers free shipping and easy return policies, making it a convenient option for shopping Indian fashion online.
Etsy
Etsy is an online marketplace that specializes in handmade, vintage, and unique items. The platform features a wide range of Indian clothing, including traditional and modern designs. Etsy is a great option for customers looking for unique and one-of-a-kind pieces, as well as for those interested in supporting independent artisans.
Zara
Zara is a popular Spanish fashion retailer that offers a range of Indian-inspired clothing. The brand features a wide range of products, including sarees, salwar kameez, and kurti and trousers sets. Zara’s designs are known for their modern and trendy aesthetic, making them a popular choice for customers looking to incorporate Indian fashion into their everyday wardrobe.
Myntra
Myntra is an Indian online fashion retailer that offers a wide range of Indian clothing from various brands. The platform features a user-friendly interface, allowing customers to search for products by category, brand, and price. Myntra also offers free shipping and easy return policies, making it a convenient option for shopping Indian fashion online.
Tips for Shopping Indian Fashion Online
Shopping for Indian fashion online can be an exciting and rewarding experience. However, it’s essential to keep a few tips in mind to ensure a successful shopping experience:
Research Brands and Designers
Before making a purchase, research the brands and designers you are interested in. Look for reviews and ratings from other customers to ensure that the brand is reputable and offers high-quality products.
Check Sizing Guides
Indian clothing can vary significantly in size and fit compared to Western clothing. Be sure to check the sizing guide provided by the brand to ensure that you select the correct size for your measurements.
Consider Fabric and Quality
When shopping for Indian clothing online, pay close attention to the fabric and quality of the materials used. Look for descriptions that mention high-quality fabrics such as silk, cotton, and chiffon. Additionally, check for details such as embroidery, beading, and embellishments to ensure that the product is of high quality.
Read Customer Reviews
Customer reviews can provide valuable insights into the quality and fit of Indian clothing. Be sure to read reviews from other customers to ensure that the product is of high quality and fits well.
Check Return Policies
Before making a purchase, check the return policy of the online platform. Ensure that the platform offers easy returns and exchanges in case you are not satisfied with your purchase.
Conclusion
Indian fashion has gained significant popularity in the USA, with traditional and modern styles captivating fashion enthusiasts worldwide. From vibrant sarees to modern jumpsuits, Indian clothing offers a unique and diverse range of options for consumers. With the rise of e-commerce, shopping for Indian fashion online has become increasingly popular, providing consumers with a convenient and accessible way to explore and purchase Indian clothing.
Whether you are looking for traditional Indian clothing or modern Indian-inspired pieces, there are numerous online platforms and brands to choose from. By following the tips outlined in this guide, you can ensure a successful and enjoyable shopping experience for Indian fashion online in the USA. So, go ahead and explore the vibrant world of Indian fashion, and let your style shine!